Purdue’s top-ranked business school offers an analytical brand of education that promotes problem-solving and innovation. Our Digital Marketing & Analytics Graduate Certificate program will prepare you to develop digital marketing plans and integrate marketing, advertising, sales, and logistics across physical and digital channels. Students get instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Depending on which required courses you choose, this certificate requires 9-11 credit hours.
Applications are accepted for Spring and Fall starts.
The Digital Marketing & Analytics Graduate Certificate program requires the completion of the outlined curriculum with at least a 2.70 GPA to receive the Digital Marketing & Analytics Graduate Certificate.
| Required Courses | |
|---|---|
| MGMT 52500 Marketing Analytics | 2 crs. |
| MGMT 59000 Digital Marketing | 2 crs. |
| MGMT 59000 Marketing Essentials | 1 crs. |
| OR MGMT 62000 Marketing Management | 3 crs. |
| Elective Courses | |
|---|---|
| MGMT 56200 Project Management | 2 crs. |
| MGMT 57000 Spreadsheet Modeling | 2 crs. |
| MGMT 57100 Data Mining | 2 crs. |
| MGMT 58600 Python Programming | 2 crs. |
| MGMT 59000 Big Data Analytics in the Clouds | 2 crs. |
| MGMT 59000 Deep Learning | 2 crs. |
| MGMT 59000 Visualization & Persuasion | 2 crs. |
| MGMT 59000 Web Data Analytics | 2 crs. |
| MGMT 59000 Using R for Analytics | 2 crs. |
| MGMT 67000 Business Analytics | 2 crs. |
| MGMT 68300 Technology-Driven Business | 2 crs. |
*Select at least 4 credits of Electives
*Estimated plans of study listed below are not guaranteed. Completion time and course offerings are subject to change.
The Digital Marketing & Analytics Graduate Certificate can be completed in 3 semesters.
| Fall Start - Management: 3 semesters | ||
|---|---|---|
| FALL MOD 1 | MGMT 62000 | Marketing Management |
| FALL MOD 2 | MGMT 59000 | Digital Marketing |
| SPRING MOD 1 | MGMT 67000 | Business Analytics |
| SPRING MOD 2 | MGMT 58600 | Python Programming |
| SUMMER MOD 1 | GAP | |
| SUMMER MOD 2 | MGMT 52500 | Marketing Analytics |
| Fall Start - Essentials: 4 semesters | ||
|---|---|---|
| FALL MOD 1 | MGMT 59000 | Marketing Essentials |
| FALL MOD 2 | MGMT 59000 | Digital Marketing |
| SPRING MOD 1 | MGMT 67000 | Business Analytics |
| SPRING MOD 2 | MGMT 58600 | Python Programming |
| SUMMER MOD 1 | GAP | |
| SUMMER MOD 2 | MGMT 52500 | Marketing Analytics |
| Spring Start - Management: 3 semesters | ||
|---|---|---|
| SPRING MOD 1 | MGMT 67000 | Business Analytics |
| SPRING MOD 2 | MGMT 58600 | Python Programming |
| SUMMER MOD 1 | MGMT 62000 | Marketing Management |
| SUMMER MOD 2 | MGMT 52500 | Marketing Analytics |
| FALL MOD 1 | GAP | |
| FALL MOD 2 | MGMT 59000 | Digital Marketing |
| Spring Start - Essentials: 3 semesters | ||
|---|---|---|
| SPRING MOD 1 | MGMT 67000 | Business Analytics |
| SPRING MOD 2 | MGMT 58600 | Python Programming |
| SUMMER MOD 1 | GAP | |
| SUMMER MOD 2 | MGMT 52500 | Marketing Analytics |
| FALL MOD 1 | MGMT 59000 | Marketing Essentials |
| FALL MOD 2 | MGMT 59000 | Digital Marketing |
If you would like to receive more information about the online Digital Marketing & Analytics Graduate Certificate program at Purdue, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how our curriculum, research and outcomes align with your goals. Let's determine if Purdue is the right fit for you!
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