Purdue’s top-ranked business school offers an analytical brand of education that promotes problem-solving and innovation.
Our Digital Marketing & Analytics Graduate Certificate program will prepare you to develop digital marketing plans and integrate marketing, advertising, sales, and logistics across physical and digital channels. Students get instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Depending on which required courses you choose, this certificate requires 9-11 credit hours.
Applications are accepted for Spring and Fall starts.
The Digital Marketing & Analytics Graduate Certificate program requires the completion of the outlined curriculum with at least a 2.70 GPA to receive the Digital Marketing & Analytics Graduate Certificate.
| Required Courses |
|---|
| MKTG 52300 Digital Marketing Strategy |
| MKTG 52500 Marketing Analytics |
| MKTG 51200 Marketing Management |
| OR MKTG 59000 Marketing Essentials |
| Elective Courses |
|---|
| MIS 58600 Python Programming |
| MIS 59000 Big Data Analytics in the Clouds |
| MIS 59000 Visualization & Persuasion |
| MIS 59000 Web Data & Analytics |
| MIS 68300 Technology Driven Business |
| QM 57000 Spreadsheet Modeling and Simulation |
| QM 57100 Data Mining |
| QM 58700 Using AI For Business Analytics |
| QM 59000 Deep Learning |
| QM 67000 Business Analytics |
| SCOM 56200 Project Management |
*Select 5-6 credits of Electives
If you would like to receive more information about this certificate program, please fill out the form and a program specialist will be in touch.
We also have availability to meet with you virtually to discuss how our curriculum, research and outcomes align with your goals. Let's determine if Purdue is the right fit for you!
