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Mohammad Saifur Rahman

Professor of Management
Daniels School Chair in Management
Mitchell E. Daniels, Jr. School of Business
Purdue University

Personal Website

Purdue University
Dawn or Doom 2017
Data, Creepiness and Convenience: Enabling the Car to Decide for You
Purdue University
Dawn or Doom 2015
Our New Realities: Omnichannel Shopping and the Concierge Model


  • Professor Mohammad Rahman on the future of fast food service
    Cashiers are Zooming in from the Philippines to take your order at an NYC fried chicken joint.
  • Student interacting with data
    Technology powers business in new Daniels School degree
    A new master’s degree program at Purdue’s Mitchell E. Daniels, Jr. School of Business will prepare the next generation of graduates ready to lead teams and organizations in the digital economy.
  • Butcher cutting meat
    Local businesses lean on subscriptions to build revenue, customer connections
    A growing number of local businesses are latching onto an age-old retail concept: the monthly subscription service. The idea of having customers periodically pay in advance for products or services is nothing new. Newspapers and magazines have operated on this model for centuries, and beer-, coffee-, fruit- and cigar-of-the-month clubs have existed for decades. But in the last decade or so, national companies have launched subscriptions for everything from cosmetics to meal kits to pet products. Mohammad Rahman, an associate professor of management at Purdue's Krannert School of Management, comments on the trend.
  • RightFit Analytics
    AI tool aims to help doctors, patients better prepare for surgery
    A new tool using an artificial intelligence platform may help doctors better prepare patients for surgery. Mohammad Rahman, a Purdue University associate professor of management, and his team developed the tool to help improve health care outcomes. They have received a Phase I SBIR grant from the National Science Foundation to support their work.
  • Mohammad Rahman
    Krannert professor recognized with 2020 Faculty Commercialization Award
    Mohammad Rahman, an associate professor in information systems at the Krannert School, is the 2020 recipient of the Central Indiana Corporate Partnership (CICP) Faculty Commercialization Award for his innovative technology startup RightFit Analytics, a precision health focused evidence-driven prescriptive analytics solution for healthcare that utilizes artificial intelligence to learn success patterns.
  • Purdue University livestreams panels on COVID-19 supply chain disruptions and economic implications
    Professors in the Krannert School of Management and College of Agriculture at Purdue University participated in an hourlong panel discussion and Q&A on May 18 about the disruptions to supply chains caused by COVID-19 and implications for consumers. Earlier in May, three Krannert faculty affiliates from the Purdue University Research Center in Economics (PURCE) hosted a Facebook Live event on the economic implications of COVID-19.
  • Mohammad Rahman
    Purdue experts on COVID-19: Krannert professor provides tips on shopping digitally
    Mohammad Rahman, associate professor of management, offers advice in a video to help consumers have successful digital shopping during the pandemic.
  • Purdue University to livestream panel on COVID-19 supply chain disruptions and implications for consumers
    Professors in the Krannert School of Management and College of Agriculture at Purdue University will participate in an hourlong panel discussion and Q&A about the disruptions to supply chains caused by COVID-19 and implications for consumers.
  • Three ways malls and department stores can survive the growing number of COVID-19 lockdowns
    Many states are closing nonessential businesses and urging residents to shelter in place to prevent the spread of COVID-19. The measures are forcing malls, department stores and brick-and-mortar shops – already hard-hit by closures, bankruptcies and dwindling business – to transition to online-only sales and experiment with alternative delivery options, says Krannert professor Mohammad Rahman.
  • Spring break travel: Three ways to be a more responsible Airbnb guest
    Travelers planning an affordable spring break trip should be aware of the “Airbnb effect.” Areas with a rise in Airbnb rentals, for example, often see a jump in housing prices and other negative aspects of tourism, according to the Economic Policy Institute. Mohammad Rahman, an associate professor in the Krannert School of Management at Purdue University who has studied and written about the home-sharing platform, said the problem goes far beyond housing prices.
  • Home-sharing
    Left behind: How disruptive technology may choose society’s winners and losers
    New platforms like home- and ride-sharing services often are praised for leveling the playing field, cutting out the middle man and boosting the economy. Additional findings from an Airbnb study by Krannert professor Mohammad Rahman, however, suggest black neighborhoods were frequently perceived as “shady” and “risky.”
  • Two Krannert Professors Receive Distinguished Award
    Fabrice Lumineau and Mohammad Saifur Rahman were named as part of the 2017 Poets and Quants “Best 40 Under 40 Professors” list.
  • Krannert prof among three Purdue University researchers to advance innovations through $100,000-plus in funding
    Three Purdue University researchers have received a total of $121,000 from the Trask Innovation Fund to further develop their technologies and move them through the commercialization pipeline. Mohammad Rahman, an associate professor in the Krannert School of Management, was awarded $21,218 to further develop a scalable platform that enables enterprises to perform real-time computations across private ledgers without needing to disclose confidential information in the ledgers to anyone, including the platform.
  • Top Purdue Research News from 2018: Krannert prof Mohammad Rahman on the inequalities of a sharing economy
    Neighborhood tourism, air quality for babies, service dogs for vets, and an answer to whether money buys you happiness were among the most popular news stories released by Purdue University in 2018. Articles about these research efforts appeared in The New York Times, The Washington Post, USA Today, NBC News, and thousands of other media outlets around the world, including a study by Krannert's Mohammad Rahman about the lack of economic spillover to black and Hispanic communities within the growing platform of home sharing.
  • Krannert’s Mohammad Rahman recognized with 2018 ISS Early Career Award
    Mohammad Rahman, an associate professor in the Krannert School of Management at Purdue University, was recently honored with the 2018 Information Systems Society (ISS) Sandy Slaughter Early Career Award, which is presented annually to individuals who are on a path towards making outstanding intellectual contributions to the information systems discipline. Rahman's research focuses primarily on digital business, big data, omni-channel retailing, technology usage, retail and web analytics, and consumer behavior and decision making.
  • Mohammad Rahman
    Don’t get left behind: Krannert prof examines how big data, automation are revolutionizing the world of retail
    Krannert Professor Mohammad Rahman discusses how technology is transforming people and businesses and how AI could exploit our biases rather than help us overcome them. Rahman’s work aligns with Purdue's Giant Leaps celebration, acknowledging the university’s global advancements made in artificial intelligence as part of Purdue’s 150th anniversary. This is one of the four themes of the yearlong celebration’s Ideas Festival, designed to showcase Purdue as an intellectual center solving real-world issues
  • Airbnb benefits local economies. But mainly in white neighborhoods, study finds.
    The study found that users of the home sharing platform generally eat in the neighborhood restaurants near where they are staying. However the spillover effect does not hold true when 50 percent or more of a neighborhood’s residents are black or Hispanic.
  • Study shows Airbnb benefits white neighborhoods; not so for black and Hispanic areas
    Tourism activity in areas with a rise in Airbnb rentals could spill over into complementary industries, such as the restaurant business, unless those neighborhoods are predominantly black or Hispanic, a new study by Krannert researchers suggests. “Airbnb has made repeated claims that it helps the local economy in black neighborhoods, especially in New York City,” said Mohammad Rahman, author of the study and an associate professor of management at Purdue University’s Krannert School of Management. “We do not find any evidence of that economic spillover effect.”
  • Airbnb provides bigger economic boost for white neighborhoods, study finds
    Airbnb rentals help local economies by driving restaurant traffic and employment in a handful of U.S. cities, but not in predominantly black or Hispanic neighborhoods, according to a study from Purdue University.
  • Self-driving cars will change the way we shop – if we let them, says Krannert retail expert
    In a future with autonomous vehicles, cars could suggest where to stop for coffee in the morning and pick up groceries after work, not only altering the way humans travel, but how they shop and how they’re targeted by retailers. Mohammad Rahman, an associate professor of management at Purdue University, says the next disruption in retail may not occur in stores or online, but in the cars people depend on to commute, run errands and travel.
  • Krannert professors outline five common digital retailing mistakes
    Krannert faculty members Prabuddha De and Mohammad Rahman say today’s retailers need to adopt a data-driven view — with the goal of understanding how website features and advances in AI will affect consumer behavior.
  • Adobe invests in Krannert faculty research on data science in marketing
    A pair of faculty members from Purdue University’s Krannert School of Management recently won a research grant of $50,000 from Adobe Systems. Wreetabrata Kar, an assistant professor, and Mohammad Rahman, an associate professor, are studying different drivers of knowledge consumption on the Internet and endeavor to find how a site can leverage such drivers to influence consumer behavior.
  • AI
    Krannert's Mohammad Rahman discusses artificial intelligence with Business Today
    Mohammad Rahman, associate professor of management at Purdue University's Krannert School of Management, recently spoke to Business Today about the evolution of artificial intelligence (AI). "To me, AI is when you are able to let the machine make certain decisions that are not so codified," said Rahman. "We need a lot of data to train AI so that it can deal with situations as they come up based on what it has seen before."
  • Students come up with novel business solutions for Cisco as part of “data dive” competition
    Teams of Purdue students took a dive as part of the University’s Dawn or Doom ‘17 conference and Cisco walked away with a portfolio of original business solutions as a result. Meanwhile, the winning teams — all of which included at least one student from the Krannert School — walked away with $6,000 in prize money.
  • 2017 Best 40 Under 40 Professors
    Two Krannert professors have been named in the “2017 Best 40 Under 40 Professors” by Poets & Quants, a website dedicated to business school news. Fabrice Lumineau and Mohammad Rahman made this year’s list. They join Xiaoyan Zhang, who made the list in 2014, in receiving the honor.
  • Krannert Students Use Class Knowledge to Win Data Dive
    Krannert School of Management students are continuing to live up to the school’s prestigious name. The Kraft Foods Group corporation held its first Data Dive competition, in which five Krannert undergraduate students made up the winning team. “I picked a team of five students from my class to participate and compete in one category – segmentation,” said associate professor of management Mohammad Rahman.
  • Selling via Technology
    In a world where industries fight to increase sales by a percentage point and where product returns cost U.S. manufacturers $100 billion a year, paying attention to the human factors aspect of information technology could make a world of difference.
  • Purdue Study: Online Shopping "Recommended for You" Links Really Do Boost Sales
    A Purdue study finds those online shopping "you might also like" suggestions really do boost sales. Krannert School of Management Professors Prabuddha De and Mohammad Rahman worked with a women's clothing retailer to track the server logs from the company's website. Rahman says including recommendations of other items similar to what customers originally searched for increased sales 5.5%.
  • Professors: Online retail technologies have mixed results
    WEST LAFAYETTE, Ind. — With the holiday shopping season approaching, online retailers are gearing up for increased customer visits and potential sales. But research by two Purdue University management professors found that some technologies online retailers frequently use are more effective than others.
  • Image courtesy of Flickr user Vermin Inc.
    Omnichannel Retailing and Data Analytics: Leveling the Playing Field
    In a recent AllAnalytics video and web chat, Analytics in the Age of Omnichannel Retailing, researchers Erik Brynjolfsson, director of the MIT Center for Digital Business, Yu Jeffrey Hu, associate professor at Georgia Institute of Technology’s Scheller College of Business, and Mohammad Rahman, associate professor at University of Calgary’s Haskayne School of Business, discussed the challenges facing retailers.

Haskayne Hour | Competing in the World of Omnichannel Retailing