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Real-World Learning Today. Driving Business Results Tomorrow.


At the Daniels School of Business, grit meets collaboration in your cohort of driven professionals ready to make an impact. Designed to prepare you for the art and science of a career in marketing, the Master of Science in Marketing at Purdue University’s Mitch Daniels School of Business provides the skills you need to succeed in marketing analytics, consulting, research, UX/UI design, business development, and more. Your class will be composed of diverse perspectives and experiences working together in West Lafayette, Indiana, on Purdue University’s campus, among innovation and collaboration across disciplines.

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#6
MS in Marketing
North America, QS, 2023
10 or 18
Months to completion
2-5 Years
Average Professional Experience of Students
STEM
Designated

Proven Value. Transformational ROI.

Our highly ranked program gives you the knowledge and skills to succeed in the innovative, analytical field of marketing.

Program Highlights

  • Complete 33 required credits in 10 or 18 months.
  • Marketing analytics courses prepare students for data-driven innovation.
  • Leverage several elective courses, consulting projects, and small group immersion courses to customize your education.
  • Take part in the Digital Marketing Lab to manage digital and social media platforms, identify trends in digital marketing, implement strategies and practice marketing analytics.
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Financial Aid and Scholarships

Purdue understands that funding your education can be a challenge, and we work diligently to assist you in helping pay for your education. That's why all applicants are considered for scholarships and assistantships during the admission review process.

  • Scholarships


    Each year, Purdue offers top applicants scholarships to help reduce the cost of attending the Daniels School of Business. These merit-based awards do not require any additional application, as all applicants are considered.
  • Paid Positions at Marketing Lab


    The Marketing Lab is a paid, part-time opportunity for students to develop skills in digital marketing and social media strategy. With a commitment of 10-20 hours per week, students gain hands-on experience while working on campus and earning financial support to help offset tuition.
  • Financial Aid at Purdue


    The University's Division of Financial Aid helps students find ways to eliminate financial barriers to a Purdue education. Use this resource to learn about available types of financial aid, how to apply for aid and much more.
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